NAIVE BLUE 
www.naiveblue.com


Image Consulting


With more than 60 stores all around China, Naive Blue has gradually consolidated their success started on their traditional business of ID photo shooting, by expanding their services to a wider range of categories adding a touch of fashion to wedding certificate images, corporate portraits and special occasion photography. Offering a large wardrobe and premium quality make-up service, Naive Blue sets the highest standard in an expanding sector.


AROUND THE NECK
FEBRUARY TRENDS

When it comes to ID photos and half-body corporate shooting, it is  very easy to get a stiff or uninteresting shot.
We tried to overcome this by focusing on one of the central parts of the images, the neck. Playing with layerings, collar heights and widths, we worked around it to create more dynamic proportions to enhance that part of the body and create more variability for the stylists in-store  to choose from for their customers.






MOTHER’S DAY 
BLOSSOMING OF LOVE
 
In the occasion of Mother’s Day celebration in spring, Naive Blue offered a special package to take couple shots of mothers with their daughters.
For this topic we have worked on the idea of the MATCHING GAME to achieve a warm feeling of a family holiday. Working on bright color palettes and playful patterns, we created a package of choices for the customers to create their perfect shot to joyfully frame the sacred love that exists between them.










Mark